Skip to main content

7 Ways on How to Optimize your Blog’s Homepage?

7 Ways on How to Optimize your Blog’s Homepage? - One need not explicitly state the prominence of a website’s or blog’s homepage. The saying – ‘First impression is the best impression’ holds perfectly well in the online world too. The impression your blog’s homepage sets on the mind of a new visitor determines whether or not he/she is going to be a returning visitor.

In the blogging arena, bounce rate is a huge concern. This too, is often attributed to your homepage’s competence in retaining the blog’s traffic. The homepage is the face of your blog that brands you and your service, and acts as a lead conversion funnel for your online entrepreneurship. Hence paying special attention to the look and feel of your blog’s homepage is just inevitable.

7 Ways on How to Optimize your Blog’s Homepage?

Follow these wise ways to optimize your blog’s homepage to make the most out of it.

Navigation bar for the dummies – The menu bar must be designed in a way that the dumbest visitor finds it quite intuitive. Not only in terms of usability does your navigation bar come into play, but also in defining your blog’s search engine optimization, it plays it vital. So deal with it wisely and make the most of it. Imagine yourself bumping into a website that has weird unrelated or incomprehensible tabs in it. How compelling would the blog seem to you?

Show content snippets – One feature of the age old blogs that I always hated was that the blog posts were displayed in such a way that I was bound to scroll down through one or more complete posts in order to explore the preceding posts. By God’s grace now blogs come with summarized posting feature that shows to a visitor customized snippets of each post thus allowing the visitor to quickly glance through the summery for each title and quickly select the one he wants to go through. This way the reader sticks on to your blog for longer, as he is given the chance to have a quick glance at most of posts which inturn makes him read more than one for sure.

Call to action – Most bloggers perceive the call to action button as the magic gateway to their prosperity and persuade the visitors with the call to actions by placing them here and there and possibly everywhere. Seldom do bloggers comprehend that this could repel visitor from your blog. Placing call to action buttons/links abruptly may make you seem like a pushy marketer; and you well that all of us snub them. Rather, provide value to your readers through your content such that they themselves search for the call to action to get into business with you.

Place Ads sensibly – Just like the call to action links, ads placed everywhere or popping onto the screen out of nowhere can cause huge traffic loss to your blog. It is understandable that ads are one of the main sources of income for your blog. But I wonder if your readers (especially the 1st timers) would care about your income at all. Ensure that there are no ads or no more than one ad on your blog’s homepage. You can to some extent experiment with ad placement in the other branched pages though. Even if you end up having more than one ad on the homepage, avoid placing all of them above the fold.

Brag – Yes you read it right. I meant brag about your service excellence. You can do this by putting to display the awards you won in your niche, testimonials you got from the big wigs of the industry and client base that includes some well known names. Doing this will project your too as a big player in the niche and get you’re the PRO tag. Remember? People always want to be associated with the PROs and get the best work done for them.

Avoid over-optimization – Bear in mind that implementing keywords in your homepage is just as vital as implementing them in all the other pages. But stay away from the temptation of over using keywords. Use your keywords and their synonyms through H1 tags, page title, domain name, categories, footer and menu bar items.

Don’t mix it up – Do not use your homepage to tell the whole story of your services. Limit your homepage to a couple testimonials at max. Rather dedicate your homepage to let people know what is in your blog for them. Show them the content. Link to an ‘About’ page for pitching your services instead. Snub pitching advertising opportunities on your site. Have a separate page for them which is linked to from the homepage.


Popular posts from this blog

How to Paint a Door to Boost Your Curb Appeal

When one door opens, you meet a friend! I met Katie when placing an order for vinyl house numbers. I originally wanted them for my door but it didn't work out (my doors have windows and it just wasn't going to look right) but I had to use my cute numbers somewhere! So I used them on my flower pots and get so many kind comments. :) In our subdivision, lots of houses round here look pretty similar. So, Memorial Day I treated myself to a pretty curb appeal project by painting my front door. I'll tell you right now, I'm not a professional, but I got the job done. And I think it looks lots better than the original. If you want to do the same, here's what I did: Start with an ordinary boring door that looks like everyone else's. Check. Clean said door thoroughly with soapy water. Take an exacto blade and clean any bug guts, mud, or any other gross stuff off. If you've put any vinyl on your door previously, use your blade to remove it, and get some

5 Important SEO Tips for Bloggers

1. Optimize Your Titles A page or post’s Title is the most important piece of on-site optimization because it has the most visible affect upon your search engine rankings. If the only optimization you do is to optimize the Title element, you may see incredible increases in your site’s rankings. Quick Note: The Title element is in the HEAD section of the HTML output that appears at the top of your browser window. The code for it is located in the header.php file in your WordPress theme. Individual posts should have unique titles that reflect the post itself, rather than simply duplicating the blog name across all pages. If you want fine-grain control over the titles, the easiest way to handle this is to install the SEO Title Tag plugin. When it makes sense to do so, include the relevant keyword phrase within the title. Don’t spam the title with a long list of keywords. It is very important that the title be compelling - making users want to read more. But if you can get an import

11 Keys to Long-Term Blogging Success

11 Keys to Long-Term Blogging Success - Last week I wrote an article here at Blogging Tips about the long-term approach to blogging. In that article we looked at some of the differencs between a short-term approach and a long-term approach. In this article, we’ll look at 11 keys to building a successful blog for the long-term. 1. Patience – Popular blogs with huge numbers of subscribers aren’t built overnight. Having patience means that you will consistently put work into your blog and stick around long enough to reap the rewards of that work. A lack of patience is probably the #1 reason that most bloggers never succeed at making significant money with their blog and give up. 2. Persistence – While you’re patiently building your blog you are bound to face discouraging obstacles along the way. Those who are persistent and keep driving to get results will most likely be successful. 3. Focus – Your blog should be focused on a particular subject (or group of related subjects). A

Getting the Honey Out of SEO

Getting the Honey Out of SEO - Not having keywords is like not having bees to pollinate flowers which create the honey. Ultimately, money is the honey that internet businesses are optimizing for, and this process is achieved through the correct implementation of keywords into the content of your website. The Importance of Keywords for SEO Positioning the correct keywords in the text of your website will make or break your success in ranking high with Google. Keywords and Keyword phrases should be placed naturally in the content and not be forced or overly redundant to avoid artificialness to your readers. The relevancy of your keywords throughout the website will determine how well your target audience responds as well as how high you rank with Google. Google will “see” your site as beneficial for users when keywords are specific to search queries and not too broad. Research and Placement of Keywords Keyword research tools and other methods has enhanced the ability to accurat

10 Blogging Tools to Help You Create A+ Content

10 Blogging Tools to Help You Create A+ Content - As a blogger, you should understand the responsibility that comes with writing posts online. You are not just a wordsmith who turns thoughts into words, but also an influencer who can move needles with every post you publish. In a way, you are like a teacher who shares your expertise about your subject to your target audience who act like your students! Therefore, you need to make sure that every post you write is grammatically impeccable and flawless to communicate your ideas clearly. More importantly, all your content should be jam packed with value, so your readers will be compelled to come back for more To make all these happen, below are tools that you should use to help you write and publish outstanding blog content for your readers. 1. Content Forest Ideator Brainstorming for content ideas can be a pain, especially if you have writing for a blog with over hundreds worth of published content. While it would appear as i

Social Bookmarking to Boost Your Incoming Links

Social Bookmarking to Boost Your Incoming Links Social bookmarking sites are tremendously popular, and they provide a nice method for new sites to get exposure to target readers, and to get incoming links to increase your search engine ranking. You really don’t want to rush out and submit a ton of your own links to these sites, however. Here are some tactics for doing some social networking without being a pest or, worse yet, getting blacklisted. Submit sparingly, and spread it around to various social bookmarking sites. For instance, you might submit one post to StumbleUpon this week, and another to Digg the week later. Make it easy for people to socially bookmark your content. AddThis is a really simple-to-implement tool that makes it easy for people to choose their personal favorite bookmarking site and submit your content. AddThis has a really extensive list of social bookmarking sites, but a few that I like (Babblz, for instance) are missing. Share This (which you can use be

Onsite SEO Checklist

Onsite SEO Checklist As the number of daily internet users continuously increases, search engine optimization is becoming a highly popular activity. Search engine optimization is the process of increasing a website visibility by various search engines. Many search engine optimization experts employ both on-site and off-site search engine optimization for various website. The ease of search engine optimization significantly depends on the type of website builder used to make the website being search engine optimized. When it comes to search engine optimization, wordpress website builder is the best website builder because search engine optimization only involves installation of wordpress plugins for search engine optimization. In order to achieve top SEO, it vital to make an SEO check list which enables one to keep in track with the main factors that influence search engine optimization. An SEO checklist should include the following factors 301 Redirects One of the most commonl

SEO for Blog Titles

I am writing about SEO for blog titles, but I could have decided to be cute or clever with my title. I could have called it, “It’s All in a Name,” or “Ways to Get a-Head.” The only problem is I would like to have a few people actually read this post. I see a lot of blogs that are well-written and engaging. The bloggers know their topic. But they are probably losing lots of readers by simply not writing a title for SEO. Even though it is fun to be creative with titles, save that for the body of your posts. SEO for Blog Titles for Beginners Most people will find a blog post through a search engine, and that search engine will probably be Google. So ask yourself. If you wanted the information that’s in your post, would you type in the phrase you just wrote in your title? If not, then just go to Google and research the topic you’re planning to write about. What did you type in the search? That’s probably a whole lot closer to the right title. There are a couple reasons why your po

Use multiple keyword optimization and break into the SERPs

Search Engine optimization is all about keywords. Selecting a good niche keyword, means that you are half done in your efforts to drive traffic to your site. Earlier, when SEO was “discovered”, we were all told by the gurus that keywords are the main components one should focus efforts on. So we went around, picking niche keywords, selecting the most popular ones on search engines, and tweaked our site copies to increase it’s keyword density. This is old story. Recently, it has been noted that SEO is more than just selecting a good keyword. It’s about how well your site “naturally” uses the keyword. Algorithms have evolved. Now they can easily spot a Made for AdSense web site simply with it’s copy. So what are the changes that were adopted by the search engines?And how do we need to update our copies to our advantage? Let’s have a look. Keyword Combinations and multiple keyword use Two years ago, it was normal for a web site to have selected a keyword like “Insurance“. Not any m

Timeless Clocks for Modern Homes

Timeless Clocks for Modern Homes - Time. We write about it, sing about it, study it, race against it, base our days around it, lose sleep worrying about it... and most of all, we measure it. Sundials, hourglasses, egg timers, watches, and the phases of the moon are all effective ways to determine this fundamental quantity, but the most beautiful way to measure time in your home is with a modern clock. Writer, teacher and designer George Nelson, one of the founding fathers of American Modernism, created imaginative timekeepers that would even have Big Ben doing a double-take. He believed in thinking outside of the box and creating fresh designs. “I’m a convinced modernist... there was no point whatever in trying to beat the ancients at their own game,” Nelson once said. He believed his products should be honest and took pride in his work. “The simple joy of taking an idea into one’s own hands and giving it proper form, that’s exciting,” he said. Nelson’s mid-century designs r