Guest Posting – Your Key to SEO Success, It seems that the Google updates seem to bring with them more and more headaches. Just when you think you have a handle on back-linking, up pops another Google update that limits the power of the method that you are using.
Web 2.0 profile building, social networking, private blog networks, all have taken a hit in recent Google updates. But there is one link building method that has not only stood the test of time but now, thanks to the other methods being hit, is more powerful than ever.
Guest writing has been a staple of any good SEO'ers arsenal for a long time. But whereas before it was just another weapon to be used in the war against competitors, now it is the big cannon that you can wheel out for some real SEO juice power.
Why Guest Writing is so Powerful
There are two reasons that guest writing is so powerful. The first we touched on already – the reduction in power of other links. Guest writing has avoided this fate, and will likely continue to do so, because of it's very nature.
Guest writing isn't just throwing up some spammy links, or using an article website that is known for shoving links all over the place. It is in fact using a trusted website (if you have chosen correctly) to link to you – using in context links.
Because you select where you pitch article to you select
- If it is a trusted site
- If it is in your niche
- Your anchor text
- Where it links to (deep links are an option)
That means you are dictating how powerful a link you are getting. Even better, if you choose sites that have traffic, you can use these guest sites to drive traffic back to your own site as well as reaping the SEO benefits.
The second reason for the ongoing power SEO power of guest writing is that in many cases it is gaining links your competitors don't have. Sure they can chase the same old, everyday links – e zine article directories and the like. But unless they are taking the time to reach out to quality sites in their niche and write engaging content for them, then they are not going to be getting the same links as you.
Given the reduction in power of many linking techniques in this post Panda/Penguin Search Engine Optimization world, it is obvious that guest writing is now one of the most powerful SEO linking techniques that you can do.