Backlinks And Its Effect On SEO For a website or a blog site to thrive, it is necessary to make use of SEO measures for it to have a good impact online. For those who are new to this term, there are a few things that content writers have to consider in order to optimize their website to consider, especially after the Google Penguin update. These are the quality of the content, keyword positioning and backlinks.
Overview of Backlinks
Have you ever read an article with relevant words highlighted in blue and when you hover the mouse pointer over and click it, it will lead to another website? These are backlinks. They are basically, links from other websites that will lead readers of that website to your website. The more high ranking and established the website is that contains your backlink, the more chance that your website will get a high position in search engine results.
Importance of Backlinks
Backlinks are deemed as the backbone of any website or blog site. For the reader, backlinks should help in giving additional relevant information that can be obtained from the website or blog site where the backlink points to. For the website owner, backlinks leading to his site aids in increasing its viewers and visitors. More importantly, backlinks determines a website’s positioning in search engines.
Effects on SEO
Backlinks are among the important factors in getting a site to rank high in search engines. Because of this, website owners who aim at getting the top spot in search engines employ different means of creating backlinks.
Before, even the unethical methods of creating backlinks can be utilized to put a site in the top spot of search results. But after the Google Penguin update, content writers and link builders are forced to employ only the ethical practices in building links. This has created more integrity in the SEO practice and search engines’
Generation of search results.
Tips In Creating Backlinks After The Google Penguin Update
Since Google now can identify unscrupulous SEO practices particularly in building backlinks, the most important thing to keep in mind is to build backlinks in the most natural way as possible to avoid the website or blog site from being penalized.
Here are among the safest ways of creating backlinks:
- Guest Blogging – This is by requesting the owner of a blog site or website to allow you to post an article which will contain one or two backlinks leading to your website. The article should be of high quality for it to be posted by the owner in its own website or blog site.
- Article Submission – These are the articles that you will see in the leading article directories such as Ezinearticles. The writer’s purpose here is straightforward, which is to submit an article that has the backlink. However, the article should still be of good quality for it to be accepted by the article directory administrator and to be read by the internet searchers.
- Blog Commenting – Blog commenting is a bit easier but it takes more patience in such a way that you need to be visiting the blogs within your field on a regular basis and drop worthy comments where you will place your backlink.