Web traffic is the lifeblood of every successful blog.
If your blog is new, I’m sure you’re looking for proven traffic strategies. But I’m not going to bore you with clichés and what you already know. Instead, I’ve laid out three steps to drive targeted traffic to a new blog. If your blog is barely 12 months old, it means your blog is pretty new.
Blogging is a wonderful business to be in. A lot of people still don’t know the pros and cons of using blogs to build a real tribe. This tribe would consist of people who like and trust you. They are more likely to take action on the products you recommend. Blogging helps you to discover your voice and blog with style.
You need targeted traffic to reach new readers and develop a tribe for yourself. Here are 3 steps to prepare your blog for quality traffic and readers.
1. Install a Fast Loading Theme
Does your blog load fast? The theme you’re using can either make your blog load fast or load slowly. And according to Google, fast loading sites contributes to its ranking and overall search engine optimization practices.
Most of the free themes out there may not be ideal for you. They contain hidden scripts and heavy graphics – especially the header. Expert bloggers usually go for simple themes with white background.
It’s funny because, when you consider the level of engagement they’ve built, you would marvel. Choose a fast loading theme and use it to prepare for quality traffic. Don’t keep your readers waiting for the header image and sidebar widgets to load – make it fun, fast and feasible.
2. On-Page Optimization
The amount of traffic you generate on your blog would be determined by the level of on-page optimization you employed. The common advice from so-called experts is to go out and amass thousands of links. They think it’s the best way to rank highly on Google first page. Yes, external links are vital but it wouldn’t work effectively if the inner links aren’t strengthened.
Besides, you need to optimize different pages on your blog first. Every post is a page of its own and optimizing correctly can triple the traffic you get.
Start by adding the primary keyword you’re targeting. Then, research other related keywords and key phrases and add them to your. You should download All-In-One-SEO Pack which can help you handle on-page optimization. Secondly, whenever you make a new post, ensure you link to previous relevant posts. This helps in two ways: you’ll engage the reader and also boost the links – recommended by Google as a prerequisite for efficient ranking.
3. Write Guest Posts
The final piece of puzzle for driving targeted traffic to a new blog is by guest posting. You must have heard about it or even participated in it. But as simple and common as it’s, guest posting is the best traffic generation strategy I’ve ever seen. I’ve been an article marketer before launching my first blog. The results can’t be compared with the results of guest blogging.
The first time I discovered guest blogging and what it can do for a new blog, I immersed myself into it and have never looked back.
The benefits of writing guest articles for other blogs are enormous. In fact, it goes beyond sending trickles of traffic and readers to your blog, you can also build quality links to your web pages to increase search engine ranking.
Interestingly, since I started guest blogging, my credibility has increased by 102% in 5 months. If you get serious writing for other blogs, the traffic to your blog would increase and the influence you control in the blogosphere would be great.
Blog Traffic Takeaway
Driving traffic a new blog is good, but it makes no difference if you stop there. Every reader who visits your blog should join your email list so that you can follow up to build relationship.